5 Books Every Dentist Should Read
Books are a great resource for learning how to improve yourself both professionally and personally. They can help you clinically and assist you in developing valuable new skills. As a dental professional, you stand to gain a lot in business – and in life – by following the examples of the ‘success stories’ who came before you.
The following books are a series of recommendations from dentists and those who work in the dentistry industry.
1. Everything Is Marketing: The Ultimate Strategy for Dental Practice Growth
Want to attract new patients? Convert more calls into appointments? Increase your case acceptance? Marketing can make it happen.
In this book, Fred Joyal, the expert in dental consumer marketing, reveals how dentists can adapt and thrive by understanding—and embracing—recent shifts in patient behavior, new technology, and the economy of the industry. Drawing on thirty years of expertise, Fred explains how to take a hard look at your practice to assess what’s working, adjust what’s not, and create a practice experience patients can’t help but rave about.
He also explains how every single thing you say and do in your practice communicates a message to your patients. This book takes you step-by-step through your business, showing how little changes can have a big impact. Fred’s approach to marketing is practical, straightforward and easy to put into action today! It’s an unbeatable strategy for capturing the hearts and minds of patients and experiencing explosive practice growth.
See also: Is Medical Billing for Dentists Legal?
#2 If Disney Ran Your Hospital + The New Gold Standard
Fred Lee used examples from his work with Disney and as a senior-level hospital executive, author Fred Lee challenges the assumptions that have defined customer service in healthcare. In this unique book, he focuses on the similarities between Disney and hospitals – both provide an “experience,” not just a service.
Fred shows how hospitals can emulate the strategies that earn Disney the trust and loyalty of their guests and employees. The book explains why standard service excellence initiatives in healthcare have not led to high patient satisfaction and loyalty, and it provides 9 1/2 principles that will help hospitals (or practices) gain the competitive advantage that comes from being seen as “the best” by their own employees, consumers, and community.
#3 The Dip
In this iconic bestseller, popular business blogger and bestselling author Seth Godin proves that winners are really just the best quitters. Godin shows that winners quit fast, quit often, and quit without guilt–until they commit to beating the right Dip.
Every new project (or job, or hobby, or company) starts out fun…then gets really hard, and not much fun at all. You might be in a Dip–a temporary setback that will get better if you keep pushing. But maybe it’s really a Cul-de-Sac–a total dead end. What really sets superstars apart is the ability to tell the two apart.
Winners seek out the Dip. They realize that the bigger the barrier, the bigger the reward for getting past it. If you can beat the Dip to be the best, you’ll earn profits, glory, and long-term security.
Whether you’re an intern or a CEO, this fun little book will help you figure out if you’re in a Dip that’s worthy of your time, effort, and talents. The old saying is wrong–winners do quit, and quitters do win.
#4 Chicken Soup for the Dental Soul
Jack Canfield is an American motivational speaker and author. He is best known as the co-creator of the “Chicken Soup for the Soul” book series, which currently has over 124 titles and 100 million copies in print in over 47 languages. According to USA Today, Canfield and his writing partner, Mark Victor Hansen, were the top-selling authors in the United States in 1997.
Chicken Soup for the Soul is a series of books, usually featuring a collection of short, inspirational stories and motivational essays. This book is for the Dental Soul, it tells over sixty personal stories from dentists and staff that help us all remember the positive. Some bring a laugh, some a tear, but all are meaningful to those who practice and love dentistry
#5 The Dental Maverick
Dental Maverick Q & A is the third book from Dr. Tuan Pham, the creator of the Dental Maverick program. This book is a training program designed to teach dentists the principles of communication, leadership, and management.
The Dental Maverick program combined with his two other books: Success, Profitability & Destiny Begins with You and Dental Systems Manual, has helped many doctors around the world reach new levels of success.
Do you have any must-reads you suggest? Have you read any of the ones listed? Looking to take your practice to the next level? These books are just some of the many excellent reads that will help you position your dental practice ahead of the curve.
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