What makes your Dental Practice Unique?
Every dental practice has a unique characteristic that distinguishes it from competitors. You can become recognized among patients for the quality of your services. We believe a great practice is about the quality of patient care, not the quantity.
Owning a dental practice is no easy task. Running a dental practice can be stressful, and at times it can be difficult to remember the reasons you went into medicine. Good dental practice management keeps your patients smiling, which is good for both your wallet and mind. Cheerful patients can make your day and the atmosphere of your office more pleasant. In this article, we will learn some small but powerful tactics you can use to make your practice unique.
5 Secrets to a Successful Dental Practice
The way you manage your dental office leaves lasting impressions on your patients and significantly impacts your retention rates. It’s imperative that you remain organized, stay on top of best practices, and learn how to run a dental practice with patients at heart.
1. Staff Is Key
Hire an impressive and congenial dental team that smiles and greets patients when they arrive. They should also be polite with patients over the phone. Encourage a culture of smiling at your clinic and even your patients will return with a smile. Hiring staff that shares the same belief should be your priority. Make sure your staff is trained. Your staff’s attitude, communication skills, and professionalism will leave a lasting impression on your patients.
2. Efficient Scheduling and Referral System
When it comes to growing your patient base, nothing beats a word-of-mouth referral. A trusted recommendation from a friend, family member, colleague or even the internet can be the sole reason why a patient chooses your dental practice over another.
As great as patient referrals are, existing patients are busy with their own lives and don’t often think about supporting and growing your business. To help encourage patients to tell others about your services, you’ll need to be proactive in asking for patient referrals and likely having a patient advocacy program that incentives them to do so.
3. Stay Accountable with S.M.A.R.T. Goals
Trying to grow a dental practice without reasonable goals can lead to paralysis. In this case, you’re likely to spend time thinking about how you’re going to complete your day-to-day tasks. Without S.M.A.R.T. goals, this is going to be habitual, which is expected to undermine your operations.
When you’re starting out, things tend to be slow. It’s okay to have goals that haven’t been reached, but it’s never okay not to have goals. Be sure to set measurable, reasonable, and clear objectives. Ensure you have written goals instead of keeping them in your head. This will allow for easy tracking to see how you progress from month to month.
4. Remember to Engage
Nothing matters more than being able to count on a set of loyal patients who regularly visit who would recommend your practice to their friends and family. After all, retaining existing patients is substantially less expensive than having to incur the effort to acquire new ones.
To retain existing patients, it requires more than just offering ‘sufficient services‘, convenient hours, and an easy-to-access location. It’s about engaging patients, reaching out to them on an emotional level, earning their trust, and creating relationships that last.
5. Embrace Digital Marketing
Has your practice stopped attracting new patients at the rate it once did? It could be because that old methods of advertising aren’t as effective as they used to be.
Today, at least 85% of consumers use the Internet to find local businesses. Those people aren’t seeing your advertisements in the phone book because they’re looking for dentists online. They aren’t hearing your radio advertisements because they’re streaming music from their smartphones to their cars’ stereo systems.
Marketing is something you should consider if you want to have a successful dental practice. After all, more and more people are using search engines, such as Google to find local businesses.
What You Should Do
Typically, what’s absolutely necessary is having a business website, which showcases your dental services, professional profile, and location. When optimized, your site presents an ideal tool for connecting with lots of local patients. You’ll need to use keywords or search terms to optimize your service pages, titles, page content, and descriptions.
Social media pages on Facebook, Instagram and Twitter are the best way to engage with potential clients. Listing your dental practice in local business directories, such as Yelp and Google My Business, will make it easy for local patients to find you. These suggestions would be considered imperative in today’s day and age.
Digital marketing for dentists can lead to rapid business growth at a surprisingly affordable cost. At OneMedAll we strive to help those we work with practice smarter and live better. Whether you’re looking to increase collections, improve clinical skills through CE, or upgrade your practice in an entirely new way by leveraging technology and automation – we can help.
We hope you’ve enjoyed our article and insights on how to make your Dental Practice Unique. If you’re looking to learn more about how to help your practice thrive – be sure and download our FREE 43-page Report on Increasing Case Sizes and Collections.
Hi, I’m Viennie and I’m the Social Media and Email Marketing Manager at OneMedAll. I am also a contributing Author to our company’s website. Typically I will write about educational articles related to dentistry, interviews of Speakers from different events (such as: CDA, ADA, AGD, or IAOMT). Besides Social Media and Email Marketing, I also have a passion for creating thoughtful content that crafts a narrative without any words needed. This can be seen on our social channels such as: Instagram and Facebook. Definitely check out our YouTube if you’d like to learn more and see our interviews!